The Tweehive and other co-operative initiatives
Blurb:
‘In Co-Opportunity, bestselling author of Green Marketing Manifesto, John Grant shows how we can really make changes and work towards a better future when we join forces through co-operative initiatives.
John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-operative Networks can be a way forwards for all of us to increase the common well-being. Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of ‘relocating dreams’ to allow us to reassess our desires and priorities.’
Mass role-play of a beehive
He describes his online social media campaign collaboration with Pestival to create the Tweehive, ‘a Twitter mass role-play of a beehive .. Pestival got masses of media coverage in their own right – and 200,000 people visited the event. But Tweehive took on a life of its own attracting supporters including several best-selling bee authors, alternative comedians and even Gordon Brown’s wife, Sarah. The reason being that this was an opportunity to raise awareness of the disappearing honey bee. An issue that the Pestival event highlighted too.’ John Grant
